Total Hours: 135
Course Description
This course will help students become familiar with general business environments, including sub-disciplines of management, marketing, finance, and accounting. Management knowledge, skills, and competencies necessary for long-term success in today’s business environment are also examined.
In addition, this course is designed to highlight a manager’s functions and responsibilities in organizational and business settings. Four main management functions of planning, organizing, leading, and controlling are used as a framework to explore the role of managers. Students will also examine ethical, social, and cross-cultural issues related to managing in contemporary business organizations.
Course Objectives
After completing this course, you will be able to:
- Exhibit an understanding of the concepts, principles, and operation of the private enterprise system.
- Evaluate and contrast major economic systems in businesses throughout the world.
- Describe the various legal forms of business ownership such as sole proprietorship, partnership and corporation, the nature of each, the processes involved in creating each and the advantages and disadvantages of each.
- Identify the functions of modern management in business organizations and how these functions are evolving in response to changes in the external and internal environments in technology, diversity, competition and governmental regulations.
- Exhibit an understanding of the marketing function and describe the concepts and processes involved in designing product strategy, promotional strategy, distribution strategy, and pricing strategy.
- Explain the importance of and the role of the financial management function and illustrate the concepts and processes involved in managing the acquisition and allocation of short- and long-term funds.
- Describe the risk management functions and explain the concepts, processes and strategies involved in managing risk in a business.
- Demonstrate the importance of business ethics and social responsibility to the long-term success of businesses and society’s well being.
